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Newsletter from CAE EXPO, Urumqi, Xinjiang

2014-03-14

September 2 to 7, 2013, AB Mauri took part in the 5-day 3rd China-Asia-Europe Expo. 50 countries/regions, 7 international organizations, over 10 multinational companies were also in the exhibition. The expo attracted a total of 1565 exhibitors, 2.5 million domestic traders, and more than 5,000 overseas traders. Visitor number notched up 325,000 people-times, of which over 50,000 are professional, and over 270,000 are public visitors.

AB Mauri participated in the expo under the identity of Xinjiang Mauri Food Co., Ltd., a local enterprise of Ili Prefecture. Our exhibition booth was located in food & agriculture area of hall 8 on the second floor. The booth was four times the size of previous scale in order to attract more merchants and consumers. Block trading site-signing and sale of consumer goods is a major feature of CAE Expo. On the first day of the expo, the company’s quality exhibits and professional outlook of the staff gained approval of officials from Ili Prefecture and Huocheng County and the attention of many visitors. During the 5 days exhibition, our booth received a approximate of 4,000 visitors, sold/gave away nearly 5,000 packs of dry yeast, and achieved good promotion through onsite narration and leafleting. End-users from local Nang cake shop and bun shop in Urumqi, and traders from neighboring countries such as Kazakhstan, Kyrgyzstan, Uzbekistan and Turkey were also visiting. Local sales staff and Central Asia/Russia export manager got in touch with interested customers after the expo. With AB Mauri’s growing influence and the development of Xinjiang’s export business with neighboring regions, we’re convinced that we will seize every opportunity to become a major yeast supplier to local quality bakery business as well as household consumption.

With the guidance of the headquarter and support of the local factory, through the joint effort of marketing, Xinjiang sales team and export manager, AB Mauri has made good use of the opportunity in CAE EXPO to boost local sales and export business .